GO FROM CHAOS TO CLARITY.

IMPLEMENT A SIMPLE, PROVEN FRAMEWORK

THAT GROWS YOUR PEOPLE AND MOST IMPORTANTLY

YOUR BUSINESS.

Every Business Should be Valuable.

Every Business Should be Built to Sell.

Increase the profit and value of your privately held company,

Every Business Should be Valuable.

Every Business Should be Built to Sell.

Increase the profit and value of your privately held company...

while removing owner dependency

by installing the.....

3 DRIVERS OF VALUE:

All High Value Businesses Have:

[ A MARKETING & SALES MACHINE ]

+

[ SYSTEMS & PROCESSES ]

+

[ A MANAGEMENT TEAM ]

while removing owner dependency by installing the...

Because, No One Wants to Buy a Job.

As an Owner/President/CEO - you should be selling yourself your business every day... or sell it to someone else - ideally at a nice multiple.

3 DRIVERS OF VALUE:

All High Value Businesses Have:

[ A MARKETING & SALES MACHINE ] + [ SYSTEMS & PROCESSES ] + [ A MANAGEMENT TEAM ]

Because, No One Wants to Buy a Job.

As an Owner/President/CEO - you should be selling yourself your business every day... or sell it to someone else - ideally at a nice multiple.

This is why we implement the professionally guided PINNACLE Operating system, not only in the businesses we own, but also the businesses we consult for. And we think you'd be best advised to do the same.

Are you one leadership team away from

extinction or greatness?

Are you:

● Concerned AI will cause you to lose your competitive advantage?

● Involved with too many projects demanding all your time and attention?

● The only one making decisions and coming up with all the ideas?

● Frustrated — and even desperate — that you have to tell people how to do things over and over each day?

The gap between extinction and greatness isn’t as wide as you think. Build your business on a framework that delivers results so you can feel confident in your business again.

What We Do

Increase Business Valuation by Increasing Profit while Reducing Owner Dependency

Install and / Or Optimize Your Marketing & Sales Machine

The lifeblood of your business: Adjustable faucet that can be adjusted to drive predictable flow of new customers

Install and / Or Optimize Your

Systems & Processes

Create Playbooks (Processes) that contain SOPs so that anyone can run the system, thus removing dependency on any one person.

Install and / Or Optimize Your Management Teams

A-Players are free... They create more value than they cost. A-Players align with your values and are highly productive.

Ink Media is Built To Serve!

LOCAL BUSINESS

MEDICAL PRACTICES

Draw in clients looking to rejuvenate, enhance and invest in their self-care. Increase your clientele with individuals eager for aesthetic and wellness treatments.

FITNESS & WELLNESS

Attract people ready to improve their health and wellness. Bring more members to your gym who are eager for change and growth.

FINANCIAL FIRMS

Attract clients seeking to secure their financial future. Actively searching for expert advice on financial, accounting, insurance, and investment strategies.

DENTISTS

Attract clients who prioritize their dental health and are actively seeking expert care.

ECOMMERCE GROWTH

PAID ADS

We create targeted strategies to attract new customers and bring more buyers to your website through effective advertising.

CONTENT CREATION

We craft top-notch, attention-grabbing content designed to boost conversions for your brand.

CRO

Maximize your website's success by understanding your audience, improving their experience, tracking progress, and testing different approaches to increase sales.

Personalized Strategy

Unlike one-size-fits-all solutions, we believe in the power of a personalized strategy. As your partners, we are here to understand you and your business. We focus on your unique services and the transformative experiences they offer. We create marketing campaigns that speak directly to the needs and aspirations of your clients.

Personalized Strategy

Our commitment to your success is reflected in our investment in cutting-edge technology and analytics. The comprehensive dashboard provided within our CRM platform allows us to monitor key metrics like ROI, cost per lead, and conversion rates in real time. This not only ensures transparency but also enables us to make informed decisions that drive your business forward.

Data-Driven Decisions

Our commitment to your success is reflected in our investment in cutting-edge technology and analytics. The comprehensive dashboard provided within our CRM platform allows us to monitor key metrics like ROI, cost per lead, and conversion rates in real time. This not only ensures transparency but also enables us to make informed decisions that drive your business forward.

Collaboration & Compliance

We believe in the power of collaboration. Regular meetings and feedback sessions ensure our strategies align with your evolving business needs. Furthermore, our expertise in ad compliance safeguards your reputation, ensuring your marketing efforts are effective and responsible.

How We Do It

You don't need someone providing you information. You don't need to hire consultants. You need someone to roll up their sleeves and get in there with you... that someone needs to "know the way, go the way, and show the way". That's a growth partner.

We operate on a framework we've developed over the years that allows us to quickly understand a business by following a process that helps us and the business owner to become clear the objectives, needs, and constraints of the business and it's owner. This aligns us mutually.

From there we craft a PLAN and work together to execute on the plan.

We build trust, establish healthy debate, drive commitment, ignite peer-to-peer accountability, and a culture of achieving results.

We only work on projects that we are strongly convinced have potential to at least 5x the business we're working with. This is very challenging for businesses just starting out. This works best when a business has a team and has cleared the $1m annual revenue mark.

We know where the pit falls are. We know the M&A process. As acquirers of multiple businesses, even businesses over $3m, know what acquirers are looking for and how they get financing. This all matters, and plays a role in decisions you make in your business whether you actually sell or not.

We operate on a framework we've developed over the years that allows us to quickly understand a business by following a process that helps us and the business owner to become clear the objectives, needs, and constraints of the business and it's owner. This aligns us mutually.

From there we craft a PLAN and work together to execute on the plan.

We build trust, establish healthy debate, drive commitment, ignite peer-to-peer accountability, and a culture of achieving results.

We know where the pit falls are. We know the M&A process. As acquirers of multiple businesses, even businesses we paid over $3m for, we know what acquirers are looking for and how they get financing. This all matters, and plays a role in decisions you make in your business whether you actually sell or not.

THE FORMULA TO SUCCESS: THE PINNACLE PRINCIPLE

People + Purpose + Playbooks + Perform = PROFIT

P E O PL E

The Pinnacle Principle

P E O P L E

Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

P U R P O S E

The Pinnacle Principle

P U R P O S E

The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

P L A Y B O O K S

The Pinnacle Principle

P L A Y B O O K S

“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

P E R F O R M

The Pinnacle Principle

P E R F O R M

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

P R O F I T

The Pinnacle Principle

P R O F I T

A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

Who we are

We Believe Every Business Should be Built with Valuation in Mind, We believe Every Business Should be Built to Sell...

Ernie Aiguier

Ernie Aiguier has a strong background in acquiring, scaling, and exiting companies. He earned his Bachelor’s Degree in Business in 2006 from Salem State University. He spent a decade working in the financial services sector for a Fortune 500 company, which paved the way for his mergers & acquisitions and business growth experience.

This led him to implement the Pinnacle system in his own companies, which made them self-sustaining so that he was able to step out of the day-to-day operations, and guide each organization's unified leadership team. Through this experience, he discovered his passion for working with leadership teams on a strategic level. As a Certified Pinnacle Guide, he helps owners experience the same freedom from the chaos that’s so common in business ownership.

Ernie has a unique ability to quickly understand a business and identify what’s working well and what to improve upon in order to scale the company. From there he helps the leadership team prioritize the next big needle mover to unlock growth.

He loves extracting the vision and aligning teams around the strategic vision by curating the tools necessary to execute upon to unlock business potential, while reducing owner dependency, thus creating a highly valuable and enjoyable business.

Adrienne Tibbetts

Adrienne Tibbetts brings an entrepreneurial spirit paired with an extensive background in coaching and managing operations. She earned her degree in Business from Babson College in 2016 and has been dedicated to helping businesses scale ever since.

Her unique blend of strategic thinking, hands-on experience, and communication allows for clear action plans and implementation. Additionally, she leverages her expertise in both paid and organic growth strategies to guide businesses and ensure that clients can achieve their goals efficiently and sustainably.

She is passionate about empowering entrepreneurs through tailored coaching and actionable insights to enhance their business performance to maximize their potential: ultimately creating a business that is not only successful but also positioned for future growth and value.

Who We Are

We Believe Every Business Should be Valuable.

Every Business Should be Built to Sell... and No One Wants to Buy a Job.

Ernie Aiguier

Ernie Aiguier has a strong background in acquiring, scaling, and exiting companies. He earned his Bachelor’s Degree in Business in 2006 from Salem State University. He spent a decade working in the financial services sector for a Fortune 500 company, which paved the way for his mergers & acquisitions and business growth experience.

Through this experience, he discovered his passion for working with leadership teams on a strategic level. As a Certified Pinnacle Guide, he helps owners experience the same freedom from the chaos that’s so common in business ownership.

Adrienne Tibbetts

Adrienne Tibbetts brings an entrepreneurial spirit paired with an extensive background in coaching and managing operations. She earned her degree in Business from Babson College in 2016 and has been dedicated to helping businesses scale ever since.

Her unique blend of strategic thinking, hands-on experience, and communication allows for clear action plans and implementation. Additionally, she leverages her expertise in both paid and organic growth strategies to guide businesses and ensure that clients can achieve their goals efficiently and sustainably.

She is passionate about empowering entrepreneurs through tailored coaching and actionable insights to enhance their business performance to maximize their potential: ultimately creating a business that is not only successful but also positioned for future growth and value.

Build a Category of One Company

Gain control

Grow leaders who grow companies.

SIMPLIFY YOUR BUSINESS

Implement a proven, profitable framework to scale up your people, processes and profits.

BE CONFIDENT

Move your business upward with more

clarity and confidence in your future.

Companies We Own

INK MEDIA

INK Media is our Social Media Marketing Agency. Ink Media Manages our paid advertising as well as search based marketing.

Ink Media takes care of generating leads, getting them to schedule and show up. We guide Ink Media on Who are the best buyers of your products or services.

Working together, we mix your big ideas and quality products with our deep knowledge of digital marketing.

We get to know your business goals, who you want to reach, and the key measures of your success.

FDGweb

FDGweb specializes in web design and development, making standout online spaces. Whether building new sites or refreshing old ones, they've got the skills for any task.

No project too big, no project too small. Having served over 2000 clients over the past 25 years, FDG has done it all and are absolute experts at the design and development, security, and compliance.

Based in Arlington, Washington, they work with clients locally and nationwide.

Known for their excellent work , FDGweb aims to create web solutions that go beyond your expectations for a strong online impact.

Our Solutions

Our

Solutions

Growth Strategy

Where are you now and where do you want to be?

Example:

a business doing $2.2M per year with a $900k EBITDA was already on solid ground.

They want to get the business over $10M in 5 years.

The 2-year target is to get the business over $4M in annual revenue with $1.6M EBITDA

The 1 year plan is to get the business over the $3M with $1.2M EBITDA

The challenge is the owner dependancy.

The growth strategy was to:

Remove Owner Dependency - To do that we set up Quarterly Rocks all designed to remove owner dependancy. This allowed us to create a pathway for taking on new employees without the owner needing to train them. It allowed us to Promote a key person to the GM role. We were able to support he new GM in hiring a new key employee to handle billable work the owner was doing.

With that phase complete, we turned to adding customer acquisition channels that do not require owner effort.

9 months into the project, the business is at $2.75m revenue, $1.1m in EBITDA and removed most dependency from the owner. The owner just took his first family trip to France for 10 days without worrying about the business.

Marketing & Sales

We identify your unique market position and key team members and resources for you to properly grow your company.

Do you need to de-couple marketing and sales? Or do you have one strong leader who oversees both aspets. Every company is different, and with business development being the lifeblood of your business, this is something you ned to fully optimize.

Whether you have the resources in house or you need our recommendations to business development resources, we will not leave our planning sessions without this solved.

Systems & Processes

Playbooks (Processes) that contain SOPs so that anyone can run the system, thus removing dependency on any one person.

3 Functions of every business:

Get Work: Sales & Marketing

Do Work: Operations

Get Paid: Finance & Admin

Each function in your business must have an owner. And that owner needs to proper tools and resources to develop playbooks for the processes within that function.

We provide the tools and guidance to help your leaders develop franchise level playbooks.

Management Teams

"A-Players Are Free" - They will grow your busienss.

We help you build and elevate your leadership team to a team full of "A-Players"

Cultural Fit: Do they really share your CORE values?

Have you even established CORE values?

Can everyone on your team tell me your core values without stumbling?

Productivity: Do they get the role, want the role, and have the capacity to do it?

This can't be guess work. It can't be accidental. It needs to be intentional. You need specific tools to help you attract, align, and retain "A-Player" team members.

"Get the right people on the bus, then get them in the right seats." - Jim Collins "Good To Great"

Business Valuation

There are many types of business valuation. At the end of the day, no one wants to buy a job. So we provide models planning valuation as well as transfer of value - something that is massively overlooked by business owners preparing for an exit.

Enterprise Value: Multiples of EBITDA

Book Value: Assets - Liabilities

Drivers of Value: This influences the Multiple which creates enterprise value

Transfer of Value: Just because a business is valuable on paper doesn't mean that value will fully transfer to the new ownership. The businesses that tend to have the highest transfer of value are the ones that you don't want to sell.

"Only buy something that you'd be perfectly happy to hold if the market shut down for ten years" - Warren Buffett.

Growth Through Acquisition

Roll-Ups, Bolt ons, Mergers

Again, Buffett's quote deserves repeating: "Only buy something that you'd be perfectly happy to hold if the market shut down for ten years"

We provide wall street level M&A tools for evaluating companies as well as the strategies necessary for acquisitions.

One of the biggest mistakes companies make here is to focus so much on the deal and the numbers while overlooking cultural integration of an acquired company.

There are really no "mergers", just acquisitions. One company acquires the other.

Can the team of the acquired company integrate into the parent company?

The HP acquisition of Compaq, publicly called a "merger" in 2002, is a great case study on cultural integration gone wrong, even though it was opposed pre-acquisition.

Business Exit or Trannsition

Exit & Transition Planning

Most business owners and leaders will inevitably exit the business. The list of reasons goes on.

Whether planning a transition to the next generation, taking some chips off the table, or to an acquirer in a full acquisition you need to plan far in advance for this event.

Both from an enterprise level, team level, systems and processes level, and a marketing and sales level, your business needs to not depend on you the owner. - As you see above, we ensure you're fully prepared for this by building a business that is both high in EBITDA as well as transferability of value.

Along the way, your legal team, CPA, and Financial Advisor can craft that side of your "exit strategy and transition plan".

THE JOURNEY BEFORE US

HAVE A

CONVERSATION

AUDITION AS

YOUR GUIDE

START YOUR

CLIMB

Your journey to the summit requires patience and an ability to play the long game. If it was easy, everyone would be

doing it. You’ll need to keep your goals in mind and focus on putting your best foot forward every step of the way.

YOU'RE IN GOOD COMPANY

ERNIE AIGUIER

ADRIENNE TIBBETTS

1000+

LEADERS

500 COMPANIES

21%

ANNUAL GROWTH

RATE

#1

HOW EACH CLIENT

IS TREATED!

1000+

LEADERS

500 COMPANIES

21%

ANNUAL GROWTH

RATE

#1

HOW EACH CLIENT

IS TREATED!

PINNACLE BUSINESS GUIDES Founder

GREGORY CLEARY

Greg is the founder of PINNACLE Business Guides. He's a Former Certified Scaling Up Coach and Former Certified EOS Implementer.

He loves working with PINNACLE Guides in passing on his knowledge, experience, and passion for working with Leadership Teams to help themSummit their Business Mountain!

He's a lifelong learner. Reading and staying current on the latest business ideas is what he does. He LOVES being in a session with strong, healthy Leadership Teams making big, bold decisions to move their companies ahead of everyone else in the marketplace. He's been driven to be the very best at every position and in every training company that he's worked with.

The PINNACLE of Business Coaching, Greg was one of the first Certified EOS Implementers® and implemented EOS with 149 companies before taking his coaching in a different direction. He left the EOS community at the very top as the #1 EOS Implementer as measured by the number of sessions and revenue.

Today, Greg leverages that experience that only comes from partnering with hundreds of leaders to help them remove obstacles and achieve unprecedented success.

Greg is a master at teaching PINNACLE Guides how to take clients to the summit of their mountains - and, just as important, helping them actually enjoy the climb.

Greg created PINNACLE Business Guides because he kept encountering leaders who were frustrated and getting stuck in the same places. These leaders needed actionable tools to get unstuck, avoid roadblocks, and keep moving upward.

This isn't about theory. It's about action and results - and celebrating the milestones on the way up.Stop the Grind and Enjoy the Climb!

We aligned IKG Partners with PINNACLE because Greg Cleary and his PINNACLE process, community of guides, and values alignment.

Greg's truly found a way to scale his way of growing businesses. This helps us PINNACLE Business guides deliver at a higher level for the businesses we own as well as the businesses we guide.

PINNACLE has helped over 500 business owners (a few listed above) simplify their business, implement time tested tools all with the goal to grow more profitably. We can help you.

The Path to the Pinnacle: Using Customized Business Operating Systems to Drive Growth

by Gregory Cleary & Michael Erath

Unlock the true potential of your business with The Path to the Pinnacle: Using Customized Business Operating Systems to Drive Growth. In this compelling and insightful book, filled with real-world examples and stories of entrepreneurs who have moved on from restrictive, one-size-fits-all Business Operating Systems to a new and customizable approach, esteemed business coaches Gregory Cleary and Michael Erath revolutionize the way entrepreneurs approach business optimization.

Say goodbye to the limitations of one-size-fits-all solutions that fail to address the unique challenges faced by your industry and team size. Cleary and Erath introduce the groundbreaking Pinnacle Approach, a customizable process designed to empower you to tailor your business operating system to your specific needs.

The Pinnacle Approach is built upon a powerful formula: People + Purpose + Playbooks + Perform = Profits. This formula serves as the foundation for success, allowing you to adapt and refine your strategies to achieve maximum growth and profitability. Cleary and Erath guide you through each step, providing invaluable insights and practical tools to overcome any obstacle that stands in your way.

Embrace a new era of business optimization where you no longer force your business into a predetermined mold, but rather shape the operating system to fit you. The Pinnacle Approach offers a revolutionary system that stretches and flexes to accommodate your unique requirements, enabling you to reach the summit of success.

With their expertise and guidance, Cleary and Erath empower you to customize your path to success. Experience the transformative power of a truly tailored business operating system and unlock unparalleled growth and profitability. The Path to the Pinnacle is your roadmap to achieving extraordinary results in today’s dynamic business landscape.

Enjoy the Climb: A simple and complete guide to the Pinnacle Business Operating System

by Tom Bouwer & Gregory Cleary

Using straightforward language and real-life examples, this book answers the questions employees and executives have about Pinnacle:

● Why will a common language help us?

● What is a business operating system and why do we need one?

● What is Pinnacle and why are we using it?

● What’s in it for me?

Readers will learn practical tools to be used at every level of your organization to:

● Establish a common language

● Win more and have more fun

● Eliminate confusion and improve communication

● Stay on track with critical goals

● Exceed what you thought was possible – faster, better, and with less expense

● Achieve your Vision and remarkable results

Designed to engage readers at every level of the organization, each section has Key Takeaways and Questions

For Discussion. This creates more ownership and buy-in across the organization. Let’s Climb!

A company running in PINNACLE, with a guide, is one that is "built to sell"

...because it will have high transfer of value.

Increase The Profit AND Value Your Business Now.

This is what we do in the companies we own .

BOOK A DEMO

Increase The Profit AND Value Your Business

A self managing company is one that is "built to sell"

This is what we do in the companies we own.

DISCLAIMER:

We believe in transparency and collaboration. At IKG Partners, we've made every effort to provide accurate information. However, we cannot guarantee specific results, as success depends on your background, experience, and dedication. Like any business, growth requires consistent effort and action. If you're not ready for that commitment, our programs may not be the right fit for you. This site is not affiliated with Facebook™. IKG Partners are licensees of PINNACLE and this site is not owned by PINNACLE. By using our services, you agree to our use of cookies, as outlined in our Privacy Policy.Copyright 2024 IKG Partners. Contact: [email protected].