Where is your business now and where do you want it to be?

Example:

A business doing $2.7M per year with a $900k EBITDA is already on solid ground.

They want to get the business over $10M in 5 years.

The 2 year target is to get the business over $4M in annual revenue with $1.6M EBITDA

The 1 year plan is to get the business over the $3M with $1.2M EBITDA

The challenge is owner dependancy. The business relies too much on the owner. If the owner leaves for 6 months, the business will likely shrink.

The growth strategy in this case is to:

Remove Owner Dependency - To do that we set up Quarterly Rocks all designed to remove owner dependancy. This allows their team to create a pathway for taking on new employees without the owner needing to train them. It allowed them to Promote a key person to the GM role. They were able to support the new GM in hiring a new key employee to handle billable work the owner was doing.

With that phase complete, the team turned to adding customer acquisition channels that do not require the owners effort.

But, the owner is still heavily involved is sales.

The next step will be to hire an A-Player Account Executive to own sales.

We meet with them regularly to ensure growth is continuing to happen.

The results we achieve for our clients is driven by the processes listed below. Keep reading!

New customer flow is the lifeblood of your business.

Based on your UNIQUE capabilities, we create offers for you that are designed to convert.

We oversee the building of the ads, pages necessary, as well as all follow-up in order to maximize conversions.

We track all data and make informed decisions to ensure your offers perform.

Together, with Ink Media, we ensure your business is attracting the new customers you need in order to thrive.

Learn more about Ink Media Here

What would happen if any key person, including yourself were to leave for a trip to Mars for 6 months?

Would the business continue as is? Grow? Or Shrink?

Processes that contain SOPs ensure that anyone can run the system, thus removing dependency on any one person.

3 Functions of every business:

Get Work: Sales & Marketing

Do Work: Provide the service or make and deliver the products

Get Paid: Collect payments, pay others

We ensure you create these systems so that your business is not dependent on any single person.

People will make or break your business.

A-Players drive your business forward and create a culture you love being around.

Cultural Fit: Do they really share your CORE values?

Have you even established CORE values?

Can everyone on your team tell me your core values without stumbling?

Productivity: Do they get the role, want the role, and have the capacity to do it?

We operate off of Geoffrey Smart's "Who" method to help you attract and retain top talent.

Whether you're looking to raise capital or exit now, or sometime in the near future, You will need to know the likely valuation of your business.

It's commonly said that the value of your business is what someone is willing to pay for it. While that is sort of true, what's missing is how someone would finance it. Who would finance it for them? Would they pay cash? How fast would they want to recoup their cash, factoring that they would also need a salary from the busienss that is in addition of a return of capital.

This is why most folks use debt or equity to buy a business.

Think of the bank, they want to make sure the buyer can collect a salary and or guaranteed payments, distributions, etc., AND service the debt.

This why having a realistic, updated valuation is so important.

Enterprise Value: Multiples of EBITDA

Book Value: Assets - Liabilities

Drivers of Value: This influences the Multiple which creates enterprise value

We help you with realistic valuations using tools we've gained through our M&A experience that we've used ourselves in buying and selling companies.

If you look around, companies are constantly being acquired by larger firms.

We've been part of Roll-Ups, Bolt ons, Mergers

Whether you're looking to acquire companies or position your company to merge or be acquired to take some chip off the table, we're here to help.

Far too many business owners fail to plan an exit. This needs to start a minimum of 3-5 years ahead of an exit.

A vast majority of small businesses are owned by baby boomers. The need to plan an exit can't be over stated. There are many hungry M&A experts waiting to offer pennies on the dollar to acquire your company in a fire sale.

Exit & Transition Planning must start now. We're here to help.